Trademarks in Entrepreneurial Finance
Author: Chemmanur, Thomas, Rajaiya, Harshit, Tian, Xuan, Yu, Qianqian on Sep 09, 2018
Trademarks are an important determinant of the economic value created by firms. A trademark is a word, symbol, or other signifier used to distinguish a good or service produced by one firm from the goods or services of other firms. Firms use trademarks to differentiate their products from those of…
Continue reading ⟶